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2022 · Product Strategy
Should Zomato Enter the E-Ticketing Industry?
The Opportunity
Could Zomato extend its food ecosystem into entertainment and compete with established ticketing platforms?
The Strategy
Rather than compete on ticket sales alone, I proposed integrating event ticketing with Zomato's core strengths.
Unified experience
Book event tickets and pre-order food in one place.
Personalisation
Curate food recommendations around user preferences and events.
Partnerships
Offer exclusive menus, discounts, and bundles through restaurant partners.
The Go-to-Market
Start with tier-2 and tier-3 cities, college campuses, and food-led events to establish a differentiated foothold.
The Takeaway
Zomato's opportunity wasn't just to sell tickets. It was to make going out a more seamless, food-first experience.